Write More Good by The Bureau Chiefs

Author:The Bureau Chiefs [Chiefs, The Bureau]
Language: eng
Format: epub
ISBN: 978-0-307-71959-1
Publisher: Crown/Archetype
Published: 2011-04-05T04:00:00+00:00

Writing about consumer electronics is, hands down, the best job in the world. If you can get one of these sweet, sweet gigs, protect it with your life. This job has more perks than a Maxwell House ad.

The obvious one is getting to play with new gadgets, which are often yours to keep when the company that sent them to you goes under a week later.

You also get sent to consumer electronics shows, which involve so many electronic devices and young women in bikinis that it’s like being paid to look through your friend’s daughter’s pictures on Facebook. You’ll be able to check out all the latest goodies, talk to company representatives, and go to wild after-hours parties designed to schmooze up people like you. When you get back to the office on Monday morning, just comb Twitter for the stuff you should write about. Hell, make up some “exclusive” news—no one will be at all surprised when it never comes on the market.

And actually writing the articles couldn’t be simpler. Imagine you’re in college and you have a single term paper you can turn in again and again and always get a passing grade on—that’s technology writing. This is because the technology industry works like no other.

Suppose you have a company that makes one-gallon buckets. Market research says that people would like two-gallon buckets, so you have R & D work on it, and a few months later you’ve got a two-gallon bucket. That’s how a normal business works.

But technology businesses laugh at that model. Instead, they release the 1.1-gallon bucket, the 1.3-gallon bucket, the breakthrough 1.65-gallon bucket, the 1.66-gallon bucket that doesn’t have the hole in the bottom (oops!), the 1.8-gallon bucket, and finally the desired 2-gallon bucket (which actually holds only 1.96 gallons, but technology does have its limits).

Not only will they get absurd quantities of cash from the guys who wouldn’t be caught dead with yesterday’s bucket technology, but you also get to review each version. Did Apple just excrete another product? That’s like writing a review of a new Star Wars movie. Nothing’s going to stop the faithful from spending cash anyway, so write whatever you want. Is a new version of Windows out? It crashes less than the previous version, but there are some compatibility and driver issues. Just pad that sentence to a couple thousand words and you’re done. File, Open, Search, Replace, Save, Print, and now it’s time to play with this new camcorder someone sent you!

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